Tell It Like It Is

In today’s fast-paced and message-saturated world, good marketing can be your best friend. 💛 Whether you’re running a startup out of your garage or have a warehouse with products being shipped across the country, the way you market your product or services can make or break you. So today, we’re going back to the basics and the bell has rung for class is in session as we break down the 5 Ps of marketing, so grab your pencil, and let’s dig in!

Keeping your content organized is key to a successful marketing strategy. There are different ways to organize, but we like to build out our content in a calendar format. (Who doesn’t love a beautifully organized calendar?)

Google Ads are like the Swiss Army knives of digital marketing – versatile, effective, and adapting to the needs of businesses to grab attention in the most clever ways. Let’s dive into our favorite Google Ad types and what they are best used for!

Choosing the right platforms for your business is a blend of art and science 🎨🧠. With the right mix, you’ll not only reach your target audience but gain loyal customers in the process. And we personally love coming up with the right combination for our friends. If you’re at the beginning of your online presence and aren’t sure where to start, we've got you.

If you didn’t know, there are public power utilities and investor-owned power utilities. Some well-known investor-owned utilities include DTE Energy and Consumers Energy. Here at Yellow Lime, we’re pretty partial to the public power utilities, including Zeeland Board of Public Works (BPW).

Community, inclusivity, and conversations— three things we value at Yellow Lime, and the same is true about our friends at the Momentum Center.

In this case, green means what you probably already guessed—environmentally friendly. Ok, we know there’s a lot of “buzz” around being green, but our friend Will believes in making it super easy and cost-effective to make small changes in our homes that help the environment for us and the next generations.

In October, Yellow Lime had the fantastic opportunity to host a workshop for our friends at Lakeshore Nonprofit Alliance (LNA).

WTS has been located in Holland since the late 1800s and has been an important part of the community through the decades.

In today’s world, managing customer relationships and efficiently executing marketing strategies is the magic key (and we all want success, amiright?). This is where HubSpot enters with an angelic chorus. 

We can't imagine an organized life without Asana. From project planning to task management, it literally holds us together. And these nifty tips and tricks makes it even easier to make project management fun and organized.

In the wise words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

The Tri-Cities Historical Museum is a gem located right in downtown Grand Haven. Founded in 1959 by a group of local history enthusiasts, they focus on the local history of Grand Haven, Spring Lake, and Ferrysburg, Michigan.

Marketing is a lot like cooking. You need the right ingredients, a solid recipe, and a pinch of creativity to make something that's absolutely delicious. But, what if you’ve never cooked a day in your life before?

Holly’s passion for making all-natural, healthy food combined with Hector’s cooking skills have helped them build a brand that’s known for healthy, delicious kinds of ketchup, salsas, and granola.

The holidays can be a wild time for everyone, between making lots of dishes, hosting parties, and getting the ‘right’ gift for your family members. But, having special holiday traditions can create meaningful memories and make the holiday season a little ✨brighter.✨

Have you ever thought much about where our poultry comes from? We hadn’t really until we started working with Michigan Allied Poultry Industries (MAPI for short) in 2017.

Just south of the bridge between Holland’s north and south sides, did you know we have a rock climbing gym there? Too many people in our opinion have never heard of Scrapyard Climbing Collective, a hidden gem right here in Holland. 💎 

Your brain controls your thoughts, emotions, senses, breathing, hunger and every other process that regulates your body. But have you ever considered what happens when your brain and marketing meet?

The Lakeshore Nonprofit Alliance is focused on helping Ottawa County nonprofit organizations succeed in their missions to care for and support the people in our area. We love being able to support them in their mission!

We love all our clients, so we wanted to take a moment to highlight them and all their hard work. Scott DeBoer of Godwin Plumbing is one of those amazing people.

Does anyone else find themselves on BookTok lately? Every Monday in June we’ll be sharing a fave book we have read in the last few years that changed the way we look at business/marketing/life in general. 

One of my favorite lines from the Addams Family movie (1991) is from an often-forgotten part of the movie. The Addamses are staying at a cheap motel because they’ve been kicked out of their famously creepy home, eating cereal in front of the TV and wondering what to do with themselves.

When I was growing up, I never once said, “You know what? I want to be an entrepreneur.” No siree. My dad was an entrepreneur, and I watched it and thought to myself, “Self, that looks stressful and overwhelming and I could not do it.”