Tell It Like It Is

Let’s be real—when you’re building a brand, it’s tempting to obsess over the flashy stuff: logos, color palettes, and that chef’s kiss tagline. But here’s the kicker: all of that magic falls flat if you don’t know who you’re talking to. Enter marketing personas—the unsung heroes of brand strategy.

At a glance, Maybe Joe’s Junk Removal may seem like another junk-hauling business, but spend a few minutes talking to Joe, and it’s clear this business is built on connection, service, and community. Joe, along with his wife Chantha, didn’t just take over an existing junk removal business—they embraced it and created a wave of impact for their community.

We’ve got some big news at Yellow Lime Creative: we’ve officially moved up in the world (literally!). After a few years of operating out of Alex’s den at her home and then taking the leap in our first cozy office in the basement of the Hungerford Building on 16th Street just last year, we’re now stretching out our legs in a larger suite on the third floor!

Ahh, the joys of designing a brand. You spend all this time creating beautiful logo options for clients, (and you love them all) only for them to pick one and discard the others.We’re going to take you on a journey through how we designed some of our clients’ new (or redesigned) logos (and which ones found an early grave).

Alright, it's time to talk about those gorgeous hues that can make your brand pop, stir up emotions, and even drive people to click that “Buy Now” button. Whether you’re picking out the perfect shade for your logo or figuring out your Instagram aesthetic, color is way more than just eye candy—it’s a total game-changer for how people perceive your brand.

If you’re tired of writing stuff that feels like it’s going to an audience of crickets 🦗, it’s time to try something new: the StoryBrand Framework.

Juggling four kids, a golden retriever, a resale shop, and a whole gaggle of volunteers is just a small peek into the life of Melissa Slorf, the director of Grand Haven re:MADE. Fueled by her passion for sustainability and community, Melissa launched the first Michigan chapter of re:MADE in 2021, creating a space where second chances thrive.

In today’s fast-paced and message-saturated world, good marketing can be your best friend. 💛 Whether you’re running a startup out of your garage or have a warehouse with products being shipped across the country, the way you market your product or services can make or break you. So today, we’re going back to the basics and the bell has rung for class is in session as we break down the 5 Ps of marketing, so grab your pencil, and let’s dig in!

Keeping your content organized is key to a successful marketing strategy. There are different ways to organize, but we like to build out our content in a calendar format. (Who doesn’t love a beautifully organized calendar?)

Google Ads are like the Swiss Army knives of digital marketing – versatile, effective, and adapting to the needs of businesses to grab attention in the most clever ways. Let’s dive into our favorite Google Ad types and what they are best used for!

Choosing the right platforms for your business is a blend of art and science 🎨🧠. With the right mix, you’ll not only reach your target audience but gain loyal customers in the process. And we personally love coming up with the right combination for our friends. If you’re at the beginning of your online presence and aren’t sure where to start, we've got you.

If you didn’t know, there are public power utilities and investor-owned power utilities. Some well-known investor-owned utilities include DTE Energy and Consumers Energy. Here at Yellow Lime, we’re pretty partial to the public power utilities, including Zeeland Board of Public Works (BPW).

Community, inclusivity, and conversations— three things we value at Yellow Lime, and the same is true about our friends at the Momentum Center.

In this case, green means what you probably already guessed—environmentally friendly. Ok, we know there’s a lot of “buzz” around being green, but our friend Will believes in making it super easy and cost-effective to make small changes in our homes that help the environment for us and the next generations.

In October, Yellow Lime had the fantastic opportunity to host a workshop for our friends at Lakeshore Nonprofit Alliance (LNA).

WTS has been located in Holland since the late 1800s and has been an important part of the community through the decades.

We can't imagine an organized life without Asana. From project planning to task management, it literally holds us together. And these nifty tips and tricks makes it even easier to make project management fun and organized.

In the wise words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

The Tri-Cities Historical Museum is a gem located right in downtown Grand Haven. Founded in 1959 by a group of local history enthusiasts, they focus on the local history of Grand Haven, Spring Lake, and Ferrysburg, Michigan.

Marketing is a lot like cooking. You need the right ingredients, a solid recipe, and a pinch of creativity to make something that's absolutely delicious. But, what if you’ve never cooked a day in your life before?

The holidays can be a wild time for everyone, between making lots of dishes, hosting parties, and getting the ‘right’ gift for your family members. But, having special holiday traditions can create meaningful memories and make the holiday season a little ✨brighter.✨

Have you ever thought much about where our poultry comes from? We hadn’t really until we started working with Michigan Allied Poultry Industries (MAPI for short) in 2017.

Just south of the bridge between Holland’s north and south sides, did you know we have a rock climbing gym there? Too many people in our opinion have never heard of Scrapyard Climbing Collective, a hidden gem right here in Holland. 💎 

Your brain controls your thoughts, emotions, senses, breathing, hunger and every other process that regulates your body. But have you ever considered what happens when your brain and marketing meet?

The Lakeshore Nonprofit Alliance is focused on helping Ottawa County nonprofit organizations succeed in their missions to care for and support the people in our area. We love being able to support them in their mission!

We love all our clients, so we wanted to take a moment to highlight them and all their hard work. Scott DeBoer of Godwin Plumbing is one of those amazing people.

Does anyone else find themselves on BookTok lately? Every Monday in June we’ll be sharing a fave book we have read in the last few years that changed the way we look at business/marketing/life in general. 

One of my favorite lines from the Addams Family movie (1991) is from an often-forgotten part of the movie. The Addamses are staying at a cheap motel because they’ve been kicked out of their famously creepy home, eating cereal in front of the TV and wondering what to do with themselves.

When I was growing up, I never once said, “You know what? I want to be an entrepreneur.” No siree. My dad was an entrepreneur, and I watched it and thought to myself, “Self, that looks stressful and overwhelming and I could not do it.”