Brand Refresh for Health Department
Project Snapshot
The county’s health branding had become outdated (between fonts, colors, and photography) and lacked cohesion to tell a clear story.
They didn’t need a full rebrand, but with a little logo refresh and a new color palette, we were able to take their brand to the next level.
Client Overview
Ottawa County is one of the fastest-growing counties in Michigan and oversees numerous public health projects and initiatives.
The Ottawa County Department of Public Health faced a common issue: their branding had become outdated and lacked cohesion. Materials were functional but failed to resonate with the community or reflect the department's commitment to modern, accessible health services. They needed a refreshed brand strategy that would:
Project Goals
Mission and Values
Align their visuals with their mission and values.
Approachable
Be visually appealing and approachable.
Increase Engagement
Increase community engagement and the effectiveness of their materials.
Here's What We Did
We wanted to deliver a comprehensive brand refresh that set the health department up for success. By focusing on their goals, audience needs, and organizational strengths, we crafted a cohesive brand strategy that included:
New Color Palette
Inspired by health, vitality, and inclusivity, we designed a color palette that communicates approachability while maintaining professionalism. Vibrant yet grounded tones now reflect the department's community-first approach.
Font Suite
We selected typefaces that balance readability with personality, ensuring all materials are legible and visually engaging across print and digital formats.
Welcoming Materials
To help them connect more effectively with the community, we created updated materials that were:
- Visually appealing: Flyers, brochures, and social media templates now match the refreshed branding.
- Clear and inviting: A consistent tone and design make complex information easy to digest.
- Engagement-focused: Materials now spark interest and action among diverse community members.
Follow-Up
And Now... The Results!
Since implementing the refreshed branding:
Increased Engagement
Community engagement with the department’s materials has noticeably increased with more items being taken/distributed.
Consistency
Staff have embraced the new brand guidelines, using them consistently across all communications, which has streamlined their internal processes.
An approachable cohesive identity
The department now projects a more modern, approachable identity that resonates with the community it serves.
Before: Materials lacked cohesion, and the overall design felt outdated.
After: The refreshed branding delivers a consistent, vibrant, and community-centric look and feel across all platforms.
The Ottawa County Department of Public Health now has a solid foundation to build on as they continue serving the community. Their refreshed branding ensures their message will stay consistent and impactful for years to come.