Get to Know Us

If you clicked on the “Us” button, clearly there’s more you wanted to know. Learn our who, what, why, and how (just not the when. The when depends on you).

Alex Tillard

Owner + Creative Director

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Dirty Chai Latte
Alex started Yellow Lime just before the pandemic hit after over a decade in graphic design for various groups. Her ability to use her left and right brain together simultaneously to meld creative design and strategy is a wonderful thing to witness. When she’s not working, she’s running around with her three kiddos, husband, and two doodles.

Jess Berens

Project Director

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Iced Mocha Latte
Jess is the Project Director at Yellow Lime, meaning she is the keeper and organizer of all the things. With an affinity for to-do lists and a strategic mind, her superpower is crossing projects over the finish line with a smile on her face. When she’s not working, you can find her reading or listening to an audiobook (it counts!) or chasing her two littles around the backyard.

Calla Conroy

Marketing Strategist

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Iced Brown Sugar Almond Milk Latte
Calla is always helping us stay fresh and hip in all of our marketing, music choices, and must-read books. Her sweet spot is social and email marketing and she's always ready to tackle new things (never falling into stagnant rhythms). When she’s not at work, she loves to read, play video games, and travel with her husband.

Holly Dugger

Marketing Coordinator & Designer

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Holly is a magical human who loves to live in the analytics of ads but also behind the lens of a camera or with a paintbrush or in an Illustrator artboard. When she's not at work you can find her traveling all over with her husband or starting a moshpit at a concert (go ahead, ask her about this habit).

Alexandra Darland

Marketing Strategist

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Masala Chai
Alexandra is our part-time hero—helping us engage with the community and other marketing endeavors. Alexandra was exported from India in the early 90's and has happily called Holland home ever since then. She is the kind of person who makes friends everywhere she goes and is wildly passionate about the nonprofit sector.

Our Extended Team

Web, Photography, & Design Contractors

Our small team allows us to be super personal and flexible, and it means we have creative contractor friends that we call upon for certain projects. They are an extension of our team, and they are amazing people that we trust 100% with our client's important projects. If we bring in friends, we’ll still be your main point of contact.
Let's Be Friends


We’re a small and spunky marketing agency who builds strong relationships with other humans, designs and implements fruitful marketing strategies, and creates beautiful marketing materials for the organizations we work with.


To make marketing fun and accessible for our local community.


Yellow Lime Value: RelationshipsYellow Lime Value: Relationships Watermelon


It all starts with relationships. We’re all humans (the robots haven’t taken over yet), and having a meaningful connection with each other is at the top of our list.

Yellow Lime Value: Honesty


We won’t hide behind anything. We’ll have hard conversations, set healthy boundaries, admit what we don’t know, and always tell the truth.

Yellow Lime Value: BalanceYellow Lime Value: Balance Strawberry


As humans, we desire to balance our time, our energy, and our focus. We make sure we have time with our loved ones, time for rest, and time to pursue our interests.

Yellow Lime Value: CollaborationYellow Lime Value: Collaboration Peach


As a creative team, we don’t work in a vacuum. We ask tough questions, listen openly, challenge assumptions, and share what we learn. And a good YouTube video never goes awry.

Yellow Lime Value: Yellow Lime Value: Beauty Pomegranate


Beautiful design catches attention. Beautiful words compel people to action. Beautiful websites are easy to navigate. And beautiful souls make a difference in the world.

Yellow Lime Value: CuriosityYellow Lime Value: Curiosity Grapefruit


We are explorers, not settlers. We have the courage to explore new technologies, industries, and strategies. If we don’t have the answer, we’re not afraid to say, “I don’t know, but I’ll look into it.”


Living our values means we are able to do really great work. When you work with us, here’s what you can expect.


We like to stay in touch. We communicate with openness, check in regularly, and make sure you know what’s going on. No ghosting allowed.


We love lists and charts and tracking progress. We make plans, manage the details, and keep track of the data. We stay flexible, too.


We really like to have a good time. In meetings, you’ll hear us crack jokes, quote pop culture, and share memes. Laughter’ll cure what ails ya.

Psst... Hey!

We'll be closed from December 22nd - January 1st. See you in the new year!