5 Ingredients for a Perfect Homepage
(a.k.a., What Remy Would Put in His Web Design Stew)
If there’s one thing Ratatouille taught us (aside from the fact that a rat can cook), it’s that great things happen when the right ingredients come together. Your website homepage is no different! Here’s the perfect recipe for a homepage that’s as exquisite as a five-star dish in Gusteau’s kitchen.
A Dash of Brand Identity
Just like a dish needs a signature flavor, your homepage needs your brand logo to be visible right away. This will ensure people feel confident that they’re in the right place and know what to expect. A great place for this element is in the menu bar (hint: as tasty as it is, we don’t need it in the menu and again right at the top of the page. So pick one featured spot for it and leave it there).
Visual Garnishes
A plate of food that looks good tastes better than a dish that doesn’t. The same goes for your website. Don’t just serve up paragraph after paragraph of detailed explanations of why you’re great. Intentionally weave together high-quality images, icons, and graphics along with easy-to-skim content to make your homepage engaging and easy to digest (pun fully intended).
Actionable Selling Points
Nobody likes stale bread or outdated website copy. Write your descriptions in the now to keep your messaging fresh and action-oriented. Your visitors should know exactly what makes you *chef’s kiss* amazing within seconds. Boil it down to three key points, and make them easy to read—just like a well-prepped menu. That said….
Focus on Your Customer
As great as you are and your product/service is, news flash: it’s not all about you. Your homepage should make the visitor feel like the hero, while you serve as their mentor guiding them along the way (psst not really sure what this means, check out our other story focusing on making your customer the hero).
A Sprinkle of Social Proof
People trust people. Show off glowing reviews or testimonials to let potential customers know that others have had an amazing experience with you. These can be in the form of text, video, or a combination of the two (bonus points if they’re as heartwarming as Anton Ego’s final review).
The Final Plating
All in all, keep things simple, chef. Your homepage isn’t just a place to dump all your info—it’s a carefully crafted experience, just like Remy’s perfect ratatouille. Need help with the recipe? Give our head rat a ring.
