Events

When you think of a brand, what is it you think of? Maybe a logo or packaging comes to mind first. Here’s the secret, though: branding is so much more than just putting a logo on your letterhead. During this fun workshop, Yellow Lime Creative will go into the foundations of branding for an organization, starting with the ultimate questions: Who are you? Who is your audience? And how do you connect those two ideas to create maximum engagement?

Join us at this year’s Annual West Coast Chamber Celebration to toast the collective success of our business community. In addition to live entertainment and Chamber updates, this joyous event will include the presentation of a number of awards to remarkable organizations that have made exceptional contributions to our community over the past year. The whole Yellow Lime team will be there.

Yellow Lime Creative is back with a continuation of last month’s Foundations of a Brand workshop. We'll start with copywriting from a branding perspective. This will give you practical skills for crafting your organization’s voice and tone and tips for creating engaging copy, focusing on events and fundraising copywriting. Then we’ll look at color and shape theory, the importance of lines and fonts, and go over what it might look like to do a rebrand (or brand refresh).

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