How We Grew Our Client's Email Audience to Over 100k
Project Snapshot
Walking The Text is a non-profit organization who provides free Bible-based education for people around the world via their email list.
Their email list was 20k, and they had a big goal to grow it to 80k to increase their reach and provide opportunities for more donors.
Client Overview
Walking The Text recently hit the major milestone of having over 100k email newsletter subscribers!
At Yellow Lime Creative, we believe in the power of building authentic, engaged communities. When this client approached us with a challenge—to grow their email list while keeping their audience engaged and excited, we were excited to take it on!
Project Goals
Boosting Engagement
Through frequency of content and beautiful graphics and photos.
Expanding their Audience
Growing their reach 80k people across the U.S. and the world.
Increasing Conversions
Taking their existing audience and encouraging them to take action.
Here's What We Did
We started by building a data-driven strategy that was equal parts creative and analytical. Our approach included:
Audience Research & Segmentation:
We dug deep into the demographics and behaviors of their existing audience to create personas for their ideal audience in order to tailor our message to attract more of the right people.
Ad Placements
The most potential subscribers were spending a significant amount of time on Facebook, so we met them where they were. We narrowed in on the audience and their interests while keeping the reach wide enough to grab other potentially interested folks.
Ad Content & Type
We took their existing content that was being updated bi-weekly and created bite-size pieces that would intrigue new users to submit their email directly on Facebook (lead form ads). Once someone gave us their info, Zapier would automatically add them as a contact in Mailchimp.
Follow-Up
It’s important to note that while ads were a major portion of the puzzle, there were multiple paths into the email list, and each specific entrance allowed the user to have a more customized welcome experience.
For example, before our audience members were added to the newsletter, they went through an email drip campaign based on the specific content they showed interest as well as a welcome drip campaign to make sure they felt informed and part of the community.
And Now... The Results!
From 20k to 100k+
Over the course of about 3 years we helped them grow their email list from around 20k to more than 100k subscribers. This growth has helped their team continue to build meaningful relationships with their audience, driving both loyalty and long-term organizational success.
If you're looking to build a loyal, engaged email community like this, we'd love to help. Let’s chat about how Yellow Lime Creative can partner with you to make it happen. Ready to get started? You know who to call 👻