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Hey, you’re doing a great job.
Starting something from the ground up takes vision, guts, and a whole lot of determination. Whether you’re building a product, launching a service, or shaping a brand-new idea, the work you’re doing matters. At Yellow Lime Creative, we admire the way SURGE startups are dreaming big and building something new, right here in West Michigan.
We’d love to support you.
We’re a small but mighty marketing agency that loves meeting founders where they’re at. So, whether you're still figuring out your brand identity, need help getting the word out, or are ready to scale your marketing with strategy and style, Yellow Lime can help! We specialize in branding, content, digital design, and storytelling that reflects who you are and who you’re becoming.
Our team works as an extension of yours, offering creative support that grows with you. From scrappy beginnings to big, bright futures, we’d be honored to be part of your journey.
The Proof is in the Pudding
SURGE Member Menu
Take a peek at the special offers we have specifically for SURGE Members. Want to come up with a custom recipe? Reach out!
Basic Branding
$3,200 $2,500
A strong and cohesive brand logo, colors, design elements, and fonts will help catch people’s eye and make your brand recognizable and share a touch of who you are without any other materials. The process includes:
- Homework: We’ll have you fill out some design-focused homework that will help us get a feel for who your business is, what you like and don’t like, and will help us reach our final concept without a hitch.
- Logo Concepts: With your feedback from the homework, we’ll design 2–3 logo variations to review. Then we’ll complete up to 2 rounds of edits on the chosen direction.
- Fonts & Elements: A good brand isn’t just about a logo; it also includes a specific suite of fonts (sometimes these are the same as the logo and sometimes they are different) and additional elements, patterns, shapes, or icons.
- Variations & Lockups: Once we have decided on the final logo, we will set up all needed lockups and provide you with final files in all needed formats (JPEG, PNG, SVG, PDF) as well as a color guide to help with future print and digital materials.
Website Home Page
$1,500 $1,350
We’ll work quickly to help get a temporary home page created that includes a welcome message, basic information, and a contact form. We’re happy to help discuss plans for expanding on this website as new items are needed. Just reach out!
Professional Headshot
$275 $150
A little bit of photography goes a long way. Even a headshot online can make a huge difference. This includes a 30-minute photoshoot with our in-house photographer anywhere you choose in the Holland area (indoors or outdoors) and professionally edited photos delivered digitally.
Brand & Marketing Strategy
$5,000 $3,500*
Everything you do should be based on a strategy. Yellow Lime will do some discovery/research and ask you some questions to get you thinking about your goals. Here’s how this process works:
- Homework: You will fill out some homework from us to answer questions about your big picture goals, target audiences for your products, and creative direction for your writing style.
- Workshop: We’ll review the homework and use it to prepare a custom workshop. There, we’ll meet in a brainstorm-style meeting where we’ll discuss ideas together, share some creative direction, and gather notes.
- Marketing Personas: This is a way to define your target audience, describe who they are, their values, their decision making process, and more. This is the best place to start when we’re creating the rest of your marketing so that creative assets align with who we’re trying to reach.
- Marketing Plan: This is a cohesive plan that includes:
- Suggested Marketing Channels (Social, Email, Web, Advertising, etc.)
- Organic and paid social media strategy
- Recommended software if needed (project management, scheduling, etc.)
- Marketing Timeline for Implementation - Final Meeting: After all the feedback from the workshop, we’ll pull together some content and present it to you in another meeting.
* If you don’t need all of these pieces, reach out! We’re all about being flexible and getting you exactly what you need!
Social & Email Graphic Templates
$1,500 $1000
Yellow Lime will help you create a suite of 5-8 templates for recurring posts utilizing Canva or Adobe AI. These templates will make it easier to consistently post on social media and share email updates.
Hourly Helping Hands
$135/hr*
Not sure where to start? We ♥ startups and are happy to offer you our lowest rate possible to kickstart our relationship. For any marketing needs you have (email, web updates, photography, expos, graphic design, marketing coaching, etc), Yellow Lime will be here for you! We’ll track everything in real-time and invoice monthly for time spent the previous month. We are happy to provide estimates in writing for requested projects and get your approval before we start work (no surprise invoices!). Larger projects (websites, strategy, photography, etc.) may require an additional written scope of work.
* Note: This discounted pricing is valid for the first 12 months of our partnership, after which the rate will move to our standard small business rate of $150/hr.
You Ready?
Let's Be Friends!
We’d love to get to know you, answer your questions, and see if we’re a good match to work together. Cheers!
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