Long-Term Full-Service Marketing Partnership
Project Snapshot
Some client relationships are projects. This one is a partnership. We have been working alongside Michigan Allied Poultry Industries for nearly a decade, serving as their full-service marketing team through leadership transitions, evolving goals, and everything in between. We don't feel like contractors. We feel like part of the team.
Client Overview
Michigan Allied Poultry Industries (MAPI) is a nonprofit statewide association representing Michigan's egg, chicken, and turkey farmers. Founded in 1940 and farmer-led for more than 85 years, MAPI works to advance and support the prosperity of Michigan's poultry industry.
MAPI needed a marketing partner who could show up consistently, learn the brand inside and out, and handle the full spectrum of marketing needs without requiring a lot of hand-holding. What started as a working relationship has grown into something that looks a lot more like an in-house team… just without the overhead.
Project Goals
Consistent Monthly Support
Keep MAPI's marketing running smoothly month over month without putting the burden on their single-person team.
Event Marketing That Delivers
Drive awareness and registrations for key annual events by handling everything from the technical setup to the promotional push without touching the event planning itself.
A Partner Who Knows the Brand
Build enough trust and familiarity that the Executive Director can focus on running the organization, not managing a marketing agency.
Here's What We Did
Our work with MAPI spans the full marketing mix, handled on an ongoing basis with a yearly strategy session to set direction and a fluid approach to adjust as needs evolve.
Monthly Marketing Support
Every month we handle social media planning, copy, graphics, and scheduling across their platforms. All the Executive Director needs to do is review, provide feedback, and approve in Asana. We also manage sponsor ad coordination, connecting with sponsors to approve their ad placements and social highlights as a perk of their sponsorship program, and handle ongoing website updates as needed.
Event Marketing
Throughout the year we run the full marketing arc for MAPI's key events, including the annual Winter Poultry Seminar, their golf outing fundraiser, and Pullorum Blood-Tester Certification classes. For each event, we handle the technical infrastructure (landing pages, waitlists, and ticketing setup) as well as the full promotional side: registration campaigns, social promotion, printed materials, event slides, and more. The event planning is theirs. Everything else is ours.
As-Needed Creative
When something comes up, like swag, a flyer, a one-off campaign, we're already in the brand and ready to move. Because we know MAPI so well, we can turn things around efficiently without a lengthy briefing process.
Follow-Up
Why It Worked
Efficiency Built on Trust
After nearly a decade together, we know the MAPI brand as well as they do. That familiarity means less back and forth, faster turnarounds, and marketing that consistently sounds and looks like them.
Small Team, Full Marketing Department
MAPI operates lean by design. Our partnership gives them the output of a full marketing team without the cost of building one in-house, freeing their staff to focus on advocacy, membership, and the work that drives the industry forward.
A Relationship That Outlasts Change
We have navigated leadership transitions alongside MAPI and kept the marketing running without missing a beat. That kind of continuity is hard to put a price on.
If you're a small but mighty team that needs a marketing partner who will truly show up for the long haul, we'd love to be in your corner.